Antoinette’s Marketing Plan

Listing real estate goes far beyond putting a sign in the ground and placing the property on a multiple listing service. Every home is unique and every marketing plan should be too. Contact me to schedule an appointment to see what I can do to sell your home.

What can you expect in a marketing plan when you list with me?

♦  Unsurpassed Communication
♦  Weekly Feedback
♦  Statistical Reports on How the Real Estate Market is Performing In Your Area
♦  Web Presence on multiple websites including a site specifically for your home, videos on YouTube, and search engine optimization
♦  Marketing your home to the real estate community
♦  Timely follow up with every agent who shows your home
♦  Advice and assistance in “staging” your home
♦  A Creative Open House Program
♦  Selective Newspaper Advertisement
♦  Professional Virtual Tours and Wide Angle Photos of Your Home
♦  A Comprehensive Brochure About Your Home
♦  Neighborhood Information Selling Not Only Your Home, but the Community
♦  Floor plans, Surveys and Maps Available to Buyers
♦  Strategic Assistance in Negotiating Offers
♦  Guidance and Adherance to All Contract Timelines

Contact me today to discuss your goals and priorities!



Risks Worth Taking…

Ten Tips For Creating A Welcoming Entry


8 Life Enhancing Home Resolutions for 2016


Five Simple Ways To Boost Home Appeal

Want to boost your home’s value, but don’t have the budget for a big refront doornovation?  Good news…you don’t need a big budget to make material improvements. When evaluating home improvements, it’s always a good idea to ask yourself if the money invested will be recouped in the sale of the home.  The best renovations not only cover their costs but they can actually provide a nice return.  The key, of course, is identifying those improvements which deliver the biggest bang for the smallest buck.

Here are five renovation projects which are both easy and inexpensive ways to dial up your home’s appeal and value:

  1.  Paint the front door:  You might not have the budget for full exterior paint job, but have you looked at your front door lately?  It’s a focal point from the street and if it’s looking weathered, improving its appearance can have a disproportionate impact on your curb appeal.  If the door’s design allows, add a new brass kickplate for an upscale classic look.
  2. Paint the foyer/entry way:  Interior paint is an obvious improvement, but you don’t have to make it an all-or-nothing proposition.  Where do people enter your home?  Refresh that point of entry and make it look brand new.
  3. Change light fixtures and switch plates:  You probably don’t even notice your light fixtures anymore, but buyers will.  Swapping out the fixtures seldom requires an electrician’s skill and modernizing the look goes a long way. Same goes for switch plates, which may have grimy fingerprints or bent dimmer switches.
  4. Upgrade kitchen and bath fixtures: Do you need a new sink or do you just need a fresh faucet?  It’s amazing how much a deluxe kitchen faucet upgrade can change perceptions of a kitchen.  Same goes for the bathrooms: faucets and even a new toilet can do wonders.
  5. Garden upgrades:  Fresh borders on your flower gardens, new flowers and fresh mulch are all small touches which refresh a home’s exterior.

Other relatively minor but effective tweaks include simplifying window treatments, re-glazing tubs (really NOT all that expensive), minimizing/ organizing closets…these are among many other simple fixes I can suggest.

Want a second pair of eyes to advise you on your modest remodeling?  I’m happy to help you make a checklist to prepare your home for sale.  Give me a call today to discuss a gameplan…you’ll be thrilled with the end result!



21 Hot Housing Trends for 2015

21 Hot Housing Trends for 2015

Everyone wants to be hip, and the latest trends in design can help distinguish one home from another. And it’s not all flash; many new home fads are geared to pare maintenance and energy use and deliver information faster. Here’s a look at what’s coming.

December 2014 | By Barbara Ballinger


How to Decorate For the Holidays When Your Home Is For Sale


Winter Listing or Wait?

The question as to whether a seller should list in the latter part of the year or not is a common topic of discussion.

I typically hear the following concerns:

  • “No one is looking for a home in November.”
  • “Doesn’t everyone want to move in time with the beginning of the school year?”
  • “It’s too cold to look at homes.”
  • “Listing our home now will interfere with our holidays.”
  • “We want to wait to list until the Spring.”

So let’s review each objection separately…

“No one is looking for a home in November.”

Buyers are looking for homes year round. Everyone’s circumstance is different. The buyers may be relocating from another area because of a job change. Their lease may be up in the next couple of months. Their finances are secure enough to motivate them to look for a home NOW. The buyer population is vast and varied. If you’re considering listing your home, the right time is when you decide it’s time for you to move on.

“Doesn’t everyone want to move in time with the beginning of the school year?”

This is probably the most common objection I hear and should be retired to a “common myths about selling” list. As I mentioned, the buyer populace is wide and quite different. Some are empty nesters looking to downsize. Some newly married without children. Others may have preschool children or a new baby on the horizon and need a larger home! All of these buyers have no interest in the school year and may want to buy YOUR home now! Do you still think every buyer is timing their purchase with a June – September timeline?

“It’s too cold to look at homes.”

A motivated buyer will not sit by the fire with a cup of cocoa until the Spring thaw. They want to purchase a home now regardless of the weather! This is especially true in this fantastic lending climate where qualified buyers can still secure a mortgage at historically low rates. The savviest buyers know that mortgage rates can start climbing at any time so why would they wait to purchase a home if their finances are in order and they’re well qualified to move ahead?

“Listing our home now will interfere with our holidays.”

A great deal of entertaining goes on throughout the holidays, but don’t we also celebrate Mother’s Day, Father’s Day, Independence Day, etc.? True, the home wouldn’t be decorated to the degree of holiday celebrations, but a beautifully adorned home can incite a buyer’s imagination as to the wonderful holiday memories that they can create in your welcoming home! Also, sellers can always dictate if a showing will be inconvenient due to holiday guests or parties. If your home is well priced with photos that are professionally taken and portray the house as a desirable property, buyers will be happy to schedule a mutually convenient appointment to see your home.

“We want to wait to list until the Spring.”

And, so does the rest of the seller population! There is usually a dearth of inventory in the last few months of the year because everyone wants to wait until Spring to list their home. Listing at the end of the year will make your home stand out as properties drop off the market. Many homes list in the Spring…many expire unsold in October for whatever reason. Those expired listings sometimes drop off the radar until…guess when…the Spring. So while inventory is low, why not make your property one of the best options around? Remember the principle of supply vs. demand. You’re more likely to get your asking price (at market value of course) if buyers don’t have any other properties to consider!

Contact me at or cell 201-240-8699, for details on my extensive marketing plan! Certified as an Accredited Staging Professional, I work with my home seller clients to ensure their home offers the highest level of appeal to buyers (and Realtors®!). Please visit my website to learn more about my philosophy in conducting business.
“Antoinette” Scognamiglio (licensed as Maria), Sales Associate, Coldwell Banker Residential Brokerage, Route 46W & Crane Road, Mountain Lakes, NJ 07046. Cell Phone: 201.240.8699. Email: (C) Antoinette Scognamiglio, 2014. All Rights Reserved.


Preparing Your Child For A Move

Moving is generally an awful experience.

It’s a crazy process with a seemingly infinite to-do list that is only made remotely easy by hiring a moving crew. But that chaotic list exponentially grows when mixing toddlers and grade school children into the mix, and even small dilemmas can grow into huge headaches. Small kids live their lives through perennial stability introduced by their environment and guardians; once those factors change their emotional state and behavior change as well. But it doesn’t have to be too much of a headache.

By following a few simple tips, whether you’re moving into a new home in the same town, or across the country, the kids won’t be too much of a struggle and will hopefully have an easier time adjusting to their new home. These tips are time intensive, so be sure to give yourself plenty of time so you’re not rushing and sending negative vibes to your child, which would only make things worse.

What’s Moving?
Children need to be the center of attention.

The world truly does revolve around them in their minds. If this isn’t respected, they’re almost guaranteed to become rambunctious. And when you’re moving there are too many things going on to pay constant attention to your child’s whimsy. But by explaining what moving really means and including them in the process they’ll likely settle down.

The first thing to do is explain, as simply and thoroughly as possible, what moving means and what the process will entail. Be sure to answer any questions they may have honestly, and try to remain positive when they begin to object. Let them know that the move is happening in no uncertain terms, but make them think their input matters.

One way of letting your kid think they’re helping and that their input matters is to ask them to pack their own belongs like books, toys and clothes alongside you. This process is fairly simple and it will give them a deeper connection to the moving process. Sure, you’re more than likely going to need to repack everything they do, but making sure they’re comfortable is important to keeping their mental state healthy, and their tantrums silent.

If you think your child might have trouble adjusting to the idea of leaving the old house and embracing the new one, which many do at some point in the process, give them a shoe box and ask them to fill it with things they can directly relate to the previous location. Whether it’s a small rock collection, some sticks from a nearby tree or even a picture of the house or their friends, having these items will help them feel comfortable during the adjustment period.

Where Do We Go From Here?
Once you’ve arrived at the new house, strongly think about getting at least part of the kids’ room put together first before starting to work on the rest of the house. It may be a hassle upfront, but it will allow them to have a place of their own to stay in, and it will keep them out of your hair while you set everything up.

The time dedication it takes getting a new home comfortable and in living shape requires, you’ll likely be more distracted than usual. Depending on the severity of this, your kid might feel forgotten or neglected. Be sure to remind them that they’re the center of your life.

If your child had friends at the previous location they’re bound to be lonely soon after moving. Remind them that new friends will arrive, and discuss some of the new, exciting activities your family can now do. Go out and explore the new city, and give them input on where to go.

Finally, when your child does eventually start school it’s a good idea to tag along and meet all of their teachers. Try to do so before classes begin, so it gives you time to discuss any pressing matters without embarrassing your kid in front of their new peers.

Remember to set realistic expectations for the moving process. You, nor your child, are going to adjust perfectly. Every move has its hiccups. Let them come, and deal with them as they arrive.

Contributing Writer: Jaron Clinton


Buyer Rebates At Closing & Seller Reduction In Commission…REAP the Benefits!

The Real Estate Assistance Program (REAP) allows Coldwell Banker Residential Brokerage to offer employees/members of participating companies and organizations a 10% commission reduction for sellers or 10% rebate to buyers at closing on any Real Estate (non-rental) transaction in New Jersey. In most states a comparable program is available, so, if say, you were purchasing a second home in another state, as an employee at a participating company or organization you could receive this rebate as well.

The list of participants are varied and ANY SIZE COMPANY can join! Todate, we have currently enrolled: Amwell Valley Trail Association, Bridgewater Chevrolet, Bristol Myer Squibb, Center Court Athletic Club, Garden Savings Federal Credit Union, Montclair State University, Nyack Hospital, Route 3 Honda, Route 46 Chevrolet, Rutgers University, Somerville Lumber, William Paterson University, York-Jersey Underwriters, among others.

Even municipalities can join. At this point Bernards Township in Somerset County is enrolled so their firemen, police, council members, teachers benefit from the program should they decide to sell or purchase real estate.

Where does this 10% commission reduction or 10% rebate come from? Participating agents agree to pay out a 30% referral fee to Coldwell Banker. The credit or rebate to the client is paid out of that 30% referral fee.

This is a value added program that any company can add to their benefits profile at no cost to the company. And any company or organization located in the United States with any amount of

employees or members can join.

These benefits can only legally be offered through this program and is not available to the general public.

Interested yet? If you would like more information about this program and how to your company can enroll, contact me at and I’ll be happy to assist in facilitating your membership.

Disclaimers: 1) It is recommended that the buyer consult a tax advisor regarding the consequences of rebate; 2) The purchaser may pay taxes on rebate if any apply; 3) The agreement to rebate must be signed by buyer at the time of agency relationship with Coldwell Banker; 4) Limited to residential property; 5) Rebates are limited to purchasers.

The Real Estate Assistance Program is a free, no-obligation benefits program offered in all states through Coldwell Banker Residential Brokerage. The ability to offer a rebate may be modified or prohibited in some states.