Winter Listing or Wait?

The question as to whether a seller should list in the latter part of the year or not is a common topic of discussion.

I typically hear the following concerns:

  • “No one is looking for a home in November.”
  • “Doesn’t everyone want to move in time with the beginning of the school year?”
  • “It’s too cold to look at homes.”
  • “Listing our home now will interfere with our holidays.”
  • “We want to wait to list until the Spring.”

So let’s review each objection separately…

“No one is looking for a home in November.”

Buyers are looking for homes year round. Everyone’s circumstance is different. The buyers may be relocating from another area because of a job change. Their lease may be up in the next couple of months. Their finances are secure enough to motivate them to look for a home NOW. The buyer population is vast and varied. If you’re considering listing your home, the right time is when you decide it’s time for you to move on.

“Doesn’t everyone want to move in time with the beginning of the school year?”

This is probably the most common objection I hear and should be retired to a “common myths about selling” list. As I mentioned, the buyer populace is wide and quite different. Some are empty nesters looking to downsize. Some newly married without children. Others may have preschool children or a new baby on the horizon and need a larger home! All of these buyers have no interest in the school year and may want to buy YOUR home now! Do you still think every buyer is timing their purchase with a June – September timeline?

“It’s too cold to look at homes.”

A motivated buyer will not sit by the fire with a cup of cocoa until the Spring thaw. They want to purchase a home now regardless of the weather! This is especially true in this fantastic lending climate where qualified buyers can still secure a mortgage at historically low rates. The savviest buyers know that mortgage rates can start climbing at any time so why would they wait to purchase a home if their finances are in order and they’re well qualified to move ahead?

“Listing our home now will interfere with our holidays.”

A great deal of entertaining goes on throughout the holidays, but don’t we also celebrate Mother’s Day, Father’s Day, Independence Day, etc.? True, the home wouldn’t be decorated to the degree of holiday celebrations, but a beautifully adorned home can incite a buyer’s imagination as to the wonderful holiday memories that they can create in your welcoming home! Also, sellers can always dictate if a showing will be inconvenient due to holiday guests or parties. If your home is well priced with photos that are professionally taken and portray the house as a desirable property, buyers will be happy to schedule a mutually convenient appointment to see your home.

“We want to wait to list until the Spring.”

And, so does the rest of the seller population! There is usually a dearth of inventory in the last few months of the year because everyone wants to wait until Spring to list their home. Listing at the end of the year will make your home stand out as properties drop off the market. Many homes list in the Spring…many expire unsold in October for whatever reason. Those expired listings sometimes drop off the radar until…guess when…the Spring. So while inventory is low, why not make your property one of the best options around? Remember the principle of supply vs. demand. You’re more likely to get your asking price (at market value of course) if buyers don’t have any other properties to consider!

Contact me at AntoinetteSellsNJ@gmail.com or cell 201-240-8699, for details on my extensive marketing plan! Certified as an Accredited Staging Professional, I work with my home seller clients to ensure their home offers the highest level of appeal to buyers (and Realtors®!). Please visit my website to learn more about my philosophy in conducting business.
“Antoinette” Scognamiglio (licensed as Maria), Sales Associate, Coldwell Banker Residential Brokerage, Route 46W & Crane Road, Mountain Lakes, NJ 07046. Cell Phone: 201.240.8699. Email: AntoinetteSellsNJ@gmail.com. (C) Antoinette Scognamiglio, 2014. All Rights Reserved.

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